On the 12^th of December, the Trevors marketing team had the pleasure of visiting Joels at The Bay – located in the historic North Euston Hotel, Fleetwood. We met with Joel Guy and his junior sous chef Leon Gomm. Known for its high-quality, premium menu, the restaurant offers a top-notch dining experience that blends fresh, local ingredients with culinary expertise. We attended to capture some behind the scenes content and do an in-depth interview with the head chef, Joel Guy. We discussed his passion for cooking, his journey in the industry and his thoughts on the current position of hospitality catering.

Joel’s Early Life

Joel’s career began when he was a teenager. He started working front of house in a local Italian restaurant, Pulcinella’s. At the time, Joel had a strong interest in the famous renowned chef, Jamie Oliver, which sparked his growing interest in cooking. While working at Pulcinella’s, Joel started staying behind after his shift asking more questions about the kitchen and the dishes being prepared. Once the chefs saw how dedicated Joel was to building a career in catering, they started giving him more responsibility. After the commis chefs left and a job opening became available, Joel started working in the kitchen. He spent a year there, gaining essential hands-on experience and really kicking off his career as a chef. Then he headed to university in Leeds to study Film.

Joel’s Career

After completing his degree in Film, Joel stuck on the hospitality catering pathway and started working as a chef in Leeds. He worked alongside another chef who had cooked all over the world in various places, including a Michelin star restaurant. This chef, having built an impressive career, began working in a bar to relax after a hectic life. It was in that bar that Joel met him, an encounter Joel describes as “winning the lottery.” The two worked closely together for four years. During this time, Joel learned crucial skills and techniques that helped shape him into the chef he is today. 

Once returning home to Blackpool, Joel took a leap and opened his own restaurant above the Glasshouse in Cleveleys. ‘Joel’s Restaurant’ operated for over 7 years and became well known in the area. He had a regular client base thanks to the delicious food (particularly the Sunday dinners), inviting atmosphere and friendly service. 

Challenges in hospitality catering

Despite successfully navigating the challenges of COVID by adapting with takeaway options and reopening when things started to return to normal, the restaurant continued to face mounting pressures. The impact of inflation and the cost-of-living crisis squeezed margins to the point where the business was no longer sustainable. Unfortunately, this resulted in Joel making the decision to close in early 2024. The restaurants closure led Joel to his current role as head chef at North Euston. Here, he has replicated his old menu including his famous Sunday dinners, which has boosted the hotel client base.

Joel is enjoying his new role. He enjoys having the freedom to really excel in his love for cooking without the added pressures of running the business during such unpredictable times.

This led onto a conversation with Joel about challenges in the hospitality sector. We discussed how the current economic climate has put immense pressure on hospitality, and restaurants are finding it increasingly difficult to maintain profitability while balancing rising costs for ingredients, energy, and staff.

“Hospitality businesses now face the challenge of an increase of 55.2% in operating costs”

The Food At Joels On The Bay

Joel shared how working alongside his sous chef, Leon, and a talented team of specialists in their own areas has really allowed him to focus on creating irresistible dishes and providing exceptional service to both hotel guests and local residents. Trevors had the chance to sample some of the food. Our team tried a perfectly cooked fillet steak drenched in butter, tender pork belly, and a rich, creamy wild mushroom ciabatta. We were absolutely blown away by the quality and flavours of everything we tasted. It was so good, in fact, that we’re already planning to book a table and experience it all again for ourselves!

Speaking with Joel, it was clear that his passion for cooking is at the heart of what makes his dishes so delicious. He emphasised that great food starts long before anything hits the pan. It’s all about caring for the produce from the very beginning. Joel brings this mindset into every part of his cooking, whether it’s with the meat, purees, or gravies. That attention to detail and love for the journey really shone through. 

Working with Trevors

Joel shared that working with Trevor’s has been fantastic. He spoke about the great prices, which allows North Euston to stock a wide range of products. He also mentioned how Trevor’s always goes “above and beyond”. If something’s missing from another supplier, they’ll drop it off the same day. Joel praised the friendly, approachable staff and said it’s always a pleasure to chat with them. He also commended the team for visiting that day, expressing his enjoyment to get to know the team on a more personal level.

Here at Trevors, we understand the challenges of hospitality catering. We are committed to keeping our prices as low as possible, listing new products that align with food trends and regular deliveries to avoid outsourcing more expensive products. If you are interested in becoming a customer with us, enquire today. Together, we can navigate these tough times and help your business thrive.

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On November 20th, the Marketing team at Trevors had the pleasure of visiting one of our valued clients, Primrose Bank, a residential care home located in Poulton-Le-Fylde. The purpose of the visit was to capture stunning photos and videos to highlight the exceptional food at Primrose Bank. As well as interviewing the head chef, Aaron Watson about care catering.

Aaron is highly regarded for his expertise in the care industry, having won the Care Home Chef of the Year award in 2021 after competing in the prestigious NACC competition. With over five years of experience at Primrose Bank, Aaron joined the team in 2019. Since then, he has become an integral part of their team.

Aaron’s Early Career

Aaron’s passion for cooking began at a young age when he first started working in hospitality front-of-house. He later pursued formal training at a catering college, which set the foundation for his career as a chef. Throughout his career, Aaron has honed a wide range of skills, adapting them to meet the specific needs of the care catering sector. His dedication to catering for residents with specialised dietary needs, including those with dysphagia, has earned him recognition for his outstanding work in the field.

Aaron gave us an insightful look into a typical day in his role as head chef at Primrose Bank. He walked us through the carefully planned meals he prepares for the residents.

Restaurant quality meals in care catering

For breakfast, the residents enjoy a continental spread. This includes fresh fruit to ensure they’re getting the essential nutrients to start their day. Lunchtime is the main meal, where residents are served restaurant-style. The care catering assistants take individual orders, and Aaron and his team offer a choice of two homemade dishes. From sauces to desserts, the team make everything from scratch, including the ice cream!

For the evening meal, residents can choose from sandwiches or lighter hot dishes. Aaron and his sous chef Nathan, ensure that they cater to varying dietary needs and preferences. They make adjustments to accommodate each resident’s specific requirements so that everyone is satisfied with their meal.

Unique Experiences in care catering

On the day we visited, we had the opportunity to observe the lunch service and capture some great content showcasing the delicious meals being served. It was truly impressive to see the care and attention Aaron and Nathan put into preparing meals at Primrose Bank, and how they skilfully adapted dishes to meet the varying dietary needs of each resident. Watching them cater to such a wide range of requirements was a real eye-opener. This led to a conversation with Aaron about the common misconceptions surrounding care catering. Many people still hold the belief that “care food isn’t great”. But after seeing the lunch service at Primrose, we can confidently say that it is truly great! We even had the chance to taste the food ourselves, and in our opinion, it was restaurant-quality.

Further discussions with the Primrose team revealed how they occasionally elevate mealtimes by offering a “fine dining” experience. This includes a special three-course meal, with dimmed lighting, music, and family guests. It creates a lovely atmosphere that mimics going out for dinner— something many of the residents haven’t enjoyed in years. The passion Aaron and Nathan have for ensuring the residents not only eat well but also enjoy a high quality of life was truly inspiring to hear. Their dedication to making every meal an enjoyable experience really stood out.

Working with Trevors Foodservice

Finally, we had the chance to chat with Aaron about his experience working with Trevors Foodservice. Having been a care catering customer for three years, Aaron shared how the flexibility of our service has been invaluable to him and his team. The ability to access a wide range of products—which are always in stock—along with the fast, reliable delivery, has been a huge benefit. As a small team, they don’t have the luxury of running out to the shops for last-minute ingredients, so this level of convenience is crucial.

Aaron also highlighted how our competitive pricing allows Primrose Bank to purchase high-quality ingredients without exceeding their budget. This helps support his mission of providing exceptional meals to the residents, while keeping overheads in check. It’s clear that the partnership with Trevors Foodservice plays a key role in helping Aaron and his team deliver the outstanding dining experience that Primrose Bank is known for.

We had an amazing afternoon at Primrose Bank and are looking forward to attending again in the future!

If you work within the care catering sector or are a care home looking for a reliable food service wholesaler, then our team has you covered! We are here to support your specific catering needs, ensuring exceptional service and quality. Ready to transform your healthcare catering? Get in touch with us today.

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Welcome to Our 12 Days of Christmas Celebration!

‘Tis the season of giving, and we’re excited to announce our 12 Days of Christmas event, featuring 12 incredible suppliers and 12 amazing prizes! Each weekday, you’ll have the chance to win by simply purchasing your favorite Christmas products from our online store.

How It Works:

• Starting from the 18th November, every weekday, a different supplier will be featured with a special prize.
• To enter, all you need to do is make a purchase from our online store that day.
• The more you shop, the better your chances of winning!

What You Can Win: We’ve partnered with 12 of our best suppliers to offer exclusive prizes, from festive treats to must-have gifts for the season. Each prize will be revealed daily, so keep checking in!

Don’t Miss Out! Head over to our online store at Trevors Online and shop your favourite Christmas products today. Every purchase could make you a winner!

Stay tuned for daily updates and prize announcements—happy shopping and good luck!

Christmas Ordering Timetable

At Trevors Foodservice, we understand that Christmas is a busy period for all caterers. Due to this, we have kept our collection and delivery as normal as possible as we draw closer to Christmas Day. However, we will be making fewer deliveries and offering limited collections. Our team will be working hard to fulfill your orders, although we do recommend planing ahead! 

Please refer to the sheet below to view the delivery and collection times over the peak of the festive period. 

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Promotion Details

Our comprehensive BBQ pack includes:

• 6 Finest Pork Sausages
• 6 ¼ lb. Beef Burgers
• 4 Salt & Pepper Chicken Legs
• 6 Peppered Steaks
• 500g Hot ‘N’ Spicy Chicken Strips
• 500g Plain Chicken Strips
• 6 4oz Chinese Pork Steaks

Additionally, complement your BBQ offerings with a selection of beverages like Rubicon Mango, Vimto, and Pepsi, and enhance the dining experience with our premium sides and condiments:

• Kara White Floured Baps
• Country Range Mild White Cheddar Cheese Slices
• Stokes Tomato Ketchup Sachets

Engage and Win

We invite our customers to showcase their BBQ skills by sharing photos of their BBQ creations on social media. The best creation will win a £25 Amazon voucher or credit with Trevors Foodservice!

Contact Us

To take advantage of these special offers, please reach out to Trevors Foodservice or visit our online ordering. Ensure you are fully prepared for the soon-to-arrive BBQ season and the Euros with our top-quality products and exceptional deals.

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At Trevors Foodservice, we greatly appreciate your continued support, and we want to keep you informed about some upcoming changes that will briefly affect our operations.

Trevors Foodservice Site Transition Schedule: April 5th-8th, 2024

Our site transition will happen from April 5th to 8th, 2024. We have made this decision carefully so disruptions to our operations and services are minimised.

Temporary Closure and Order Placement Details:

• Closure Period: Trevors Foodservice will temporarily close during the mentioned dates to facilitate the movement of goods to our new site in Fleetwood.
• Order Placement Deadline: To ensure a seamless experience, please place orders for delivery on April 4th by Wednesday, April 3rd (by 4 pm) if you are within the Fylde Coast, and by Tuesday, April 2nd (by 4 pm) if you are outside of the Fylde Coast.
• Delivery on April 9th: Orders for delivery on April 9th must be placed by Thursday, April 4th (before 4 pm). For other delivery days, drops will resume on your next available delivery day.

Resuming Normal Operations: April 9th, 2024

We want to reassure you that our business will resume normal operations on Tuesday, April 9th. There will be no disruptions in our services during the transition, and everything will continue as usual.

Exciting Changes for You:

This transition brings exciting improvements for our valued customers, including:

• Expanded product range
• More competitive pricing
• Increased cutoff time for online orders

We appreciate your understanding and cooperation during this transitional period. Your satisfaction is our priority, and we are committed to enhancing our services for you.

Thank you for your continued support and loyalty. If you have any questions or need further information, please don’t hesitate to contact us. We’re here to assist you.

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Calling all business owners, chefs, and catering managers! Get ready to tantalise taste buds and elevate your brunch menu offerings with our Trevors Foodservice exclusive Brunch Deal, running from February 8th to February 21st.

Fantastic Promotion Prices Await You!

We’re thrilled to offer fantastic promotion prices on over 25 products, carefully selected to enhance your brunch selection. From premium ingredients to delectable Country Range treats, our Brunch Deal has something for every palate. Download the full list of promotion prices.

Exciting Recipe Cards to Inspire You!

Looking for culinary inspiration? Look no further! Our curated recipe cards feature mouthwatering brunch creations that will impress your customers and elevate your menu to new heights. Choose from:

• The Ultimate Brunch Sandwich: A symphony of country range flavours
• Fluffy Waffles or Pancakes: Indulge in fluffy goodness with every bite.
• Croissant and Pain au Chocolat Duo: Transport your customers to the streets of Paris.
• Classic Full English Breakfast: A hearty and satisfying brunch staple.

Download our recipe cards here and get ready to unleash your creativity in the kitchen!

How to Place Your Order

Ready to take advantage of our Brunch Deal? It’s easy! Simply visit our online ordering platform or contact our dedicated team for assistance. We’re here to help you make the most of our exclusive promotions and elevate your brunch service to new heights.

Showcase Your Best Brunch Menu Creation and Win £25!

Do you have a brunch creation that’s worthy of applause? Share it with us using our products, and you could win £25! Simply tag us in your creations on social media or email marketing@trevors.org and show us how you’re using our products to create brunch magic.

Don’t miss out on this exciting opportunity to revamp your brunch menu and delight your customers with irresistible flavours and unbeatable deals. Mark your calendars for February 8th to February 21st and join us in celebrating the art of brunch!

For more information and updates, follow us on social media and stay tuned for mouthwatering brunch inspiration.

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Country Range has once again proven its excellence in the culinary world by securing four prestigious awards at the Cash and Carry Management Chefs’ Own-Brand Awards 2023. These accolades not only highlight the brand’s commitment to quality but also showcase its diverse and innovative product range.

Extra Virgin Olive Oil

Butter, Fats, and Spreads Category Winner: Elevate your salads, dressings, and more with the finest olive oil from Andalucía, Spain.

Hummingbird Cake

Afternoon Tea Category Winner: Bring the taste of the Caribbean to your afternoon tea with our fruity, spiced, and utterly delightful Hummingbird Cake.

Katsu Curry Sauce

Cooking Sauces Category Winner: Experience the sweet and savoury flavours of Japanese cuisine with our vegan-friendly Katsu Curry Sauce, a versatile addition to your cooking repertoire.

Signature Seasoned Waffle Fries

Add a crispy and seasoned twist to your meals with our award-winning Signature Waffle Fries, perfect for various occasions from sides to takeaways.

Trevors Foodservice Best Own Brand Performance Winner

It is noteworthy that Trevors Foodservice, a proud member of the Country Range group, recently secured its own brand award within the group. This accomplishment reflects Trevors Foodservice’s dedication to upholding the high standards of the Country Range brand, ensuring the delivery of top-quality products to its customers.

With these four wins, Country Range continues to set the standard for quality and diversity in its product offerings, making it a trusted choice for chefs and caterers alike.

Whether you’re a professional chef, a catering enthusiast, or simply someone who appreciates top-notch ingredients, explore our diverse range available for purchase on our website or get in touch to see how we can support you.

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Starters to Sparkle Your Festive Feast

Kick off your celebrations with a burst of flavour! Our Sweet Chilli Squid Bites and Herb and Garlic Marinated Prawns from Pacific West Food are the perfect starters to tantalise taste buds. For those seeking gluten-free elegance, our Gluten-Free Brie and Red Onion Tart from Central Foods is a festive delight. For the hospitality industry, these appetisers are sure to elevate your Christmas menu, creating a culinary masterpiece for your guests.

Deck the Halls with Frozen Vegetables

Add a touch of innovation to your menu with our Country Range Waffle Fries and elevate your side dishes with the classic French delicacy, Potato Dauphinoise. With options like Sidewinders and Roasted Potatoes, your North West catering offerings are sure to stand out.

Buffet selections that Spread Christmas Cheer

Spread the Christmas cheer with Cheeseburger Crostini, Mozzarella Pockets, and a medley of Mixed Savoury Canapés. These dishes from Central Foods, Paramount, and Prestige Foods are perfect for creating a festive feast that will leave a lasting impression.

Desserts that Delight Your Senses

Conclude your celebrations on a sweet note with our decadent desserts. From Chocolate Orange Cheesecake to a symphony of flavours in our Chocolate, Cherry & Rum Tart, Mademoiselle Desserts’ Individual Sticky Toffee Christmas Pudding, and the seasonal delight of Waldrons Patisserie’s Festive Bakewell, these desserts are the pièce de résistance. For the care sector, these desserts offer a comforting and festive treat for residents.

But that’s just the beginning! Our wide range of products extends beyond this selection, ensuring that you find the perfect ingredients to create a memorable Christmas feast for your wholesale catering business. To explore our full range and discover the best deals and offers for this festive period, we invite you to visit our website.

As your trusted partner in foodservice catering, we want to make your holiday preparations seamless. Download our Christmas opening times to ensure you have everything you need when you need it. But that’s not all – stay in the loop with the latest promotions and trends by downloading our Stir-it-up promotions and magazine. It’s your recipe for success this holiday season.

Download Our Christmas Opening Times:

Make this Christmas unforgettable with Trevors Foodservice, your partner in wholesale catering in the North West. Visit our website and order online now to explore our full range of festive delights and take advantage of our special offers.

Don’t miss out on the chance to create a culinary masterpiece this holiday season. For chefs and caterers who demand excellence, we’ve got your back. If you need any assistance or menu support, get in touch with our experienced sales team – we’re here to help!

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At Trevors Foodservice, we believe that sustainability is not just a buzzword but a responsibility we owe to our planet and future generations. We are thrilled to share some exciting news with our esteemed customers today: Trevor’s Foodservice has achieved an outstanding 33% reduction in CO2 emissions from 2019 to 2022. This remarkable accomplishment reflects our unwavering commitment to environmental stewardship and propels us further towards a more sustainable future.

By following the guidelines set forth by the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard (GHG Protocol), while working with climate partner a leading solutions provider for climate action. We gained invaluable insights into the sources of emissions within our operations. Among the significant culprits were our vehicle fleet, refrigerant usage, and employee commuting.

Key Initiatives In Emission Reductions

To tackle these challenges head-on, we embraced a multi-faceted strategy that combined innovation, collaboration, and responsible practices. Here’s a closer look at the key initiatives that allowed us to achieve such remarkable emission reductions:

Optimising our Vehicle Fleet

We implemented efficient route planning systems. These efforts enabled us to minimise fuel consumption and reduce emissions significantly. Looking ahead, we are actively exploring alternative fuels, including electric and hybrid vehicles, to further decrease our carbon footprint and pioneer sustainable transportation solutions.

Transitioning to Sustainable Refrigerants

Recognising the environmental impact of refrigerants with high global warming potential, we made a conscious shift towards environmentally friendly alternatives. By proactively adopting greener refrigerants, we ensure that our operations align with the latest advancements in sustainability.

Promoting Sustainable Commuting Practices

We understand that employee commuting can have a substantial impact on our overall emissions. To address this, we’ve launched initiatives to promote sustainable commuting options such as carpooling, public transportation, and remote work arrangements. By incentivising and raising awareness among our employees, we strive to foster a culture of sustainable commuting and reduce our carbon footprint even further.

Combating Food Waste and Supporting Our Community

At Trevor’s Foodservice, we believe in responsible resource management. That’s why we’ve implemented robust programs to minimise food waste. Our surplus food is now donated to Blackpool Food Bank, ensuring that valuable resources are repurposed to fight food insecurity. Additionally, we’ve established comprehensive recycling practices for plastic, paper, and cardboard, promoting a circular economy and minimising waste sent to landfills.

Our collective efforts have yielded extraordinary results. Over the course of three years, Trevor’s Foodservice successfully reduced its carbon footprint from 990 t CO2 to 667 t CO2, marking a substantial 33% decrease. However, our commitment to sustainability doesn’t stop here. We consider this accomplishment as another stepping stone in our ongoing journey towards a greener future.

As we celebrate this milestone, we extend our heartfelt gratitude to our customers for their unwavering support. Your partnership and loyalty have been instrumental in driving our sustainability initiatives forward. We invite each and every one of you to join us on this transformative path.

At Trevors Foodservice, sustainability is not just a goal; it’s a way of doing business. We remain dedicated to exploring innovative solutions, collaborating with industry partners, and championing eco-conscious practices.

Thank you for being part of our sustainability journey!

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